Is it possible that the iconic front man of Chanel's conglomerate fashion image is lowering his price range and targeting towards a more frugal audience? Well my friends, the answer is YES! Karl Lagerfeld is launching his own line for Macys!!! Lets get excited people, or I will have to be excited for everyone (which I have no problem doing might I add!) Karl Lagerfeld‘s much-hyped capsule collection for Macy’s ‘Impulse’ department is official. Macy’s offered up a preview of the full line last night at a gallery space in SoHo wallpapered with black and white photos of the fashion icon looking awfully serious (as he usually does) and campaign images featuring the always-stunning Coco Rocha photographed by Lagerfeld in his library in Paris. The 45 piece collection is comprised of flirty dresses–some feminine and floral, others crisper and more severe–thick tweedy separates (shorts and vests) and faux leather jackets. The simpler black and white dresses with sharp white collars stood out (they seemed the most Chanel-like) but my prediction is that the soft slouchy tees printed with Lagerfeld’s image, priced at $49, will fly off the racks.
“To me Macy’s is the perfect department store in the US where everybody can find what they’re looking for without ruining their budget,” Lagerfeld said in a release. The collection is priced between $50 to $170 and goes on sale at 235 Macy’s across the nation and on macys.com on August 31 (set a reminder people!!!)
If you live outside of the states, then hit up the store itself on that date, or shop till you drop..? in your pajamas at home! Either way ladies, if you have a passion for fashion, this is a line for you!!!